A hybrid and effective learning approach for Click Fraud detection
Click Fraud is a fraudulent act of clicking on pay-per-click advertisements to increase the site’s revenue or to drain revenue from the advertiser. This illegal act has been putting commercial industries in a dilemma for quite some time. These industries think twice before advertising their products...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-03-01
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| Series: | Machine Learning with Applications |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666827020300165 |