ESTRATÉGIAS COMPETITIVAS EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO DE CASO À LUZ DA VISÃO BASEADA EM RECURSOS

ESTRATÉGIAS COMPETITIVAS EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO DE CASO À LUZ DA VISÃO BASEADA EM RECURSOS

This study sought to highlight the resources used by an institution of higher education in the pursuit of competitive advantage, based on the precepts of the resource - based view. This is a case study applied in a higher education institution located in Santa Catarina. Data collection was perfo...

Full description

Bibliographic Details
Main Authors: David Rodrigo Petry, Darlan José Roman, Citania Aparecida Pilatti, Carolini Danieli Martins Scheffer Demeterko, Ieda Margarete Oro
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2017-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
competitiveness
institution of higher education
resource based view
Online Access:http://www.redalyc.org/articulo.oa?id=319351653001

Internet

http://www.redalyc.org/articulo.oa?id=319351653001

Similar Items