DETERMINANTS OF BUILDING IMAGE AND REPUTATION OF UNIVERSITY TOWARDS ITS STAKEHOLDERS
The aim of the article is describinig the role and place of image and reputation in a university and research institution in the process of competing on the education market. The article presents current views on the scope of these concepts as well as the mutual relations between the image and rep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2020-03-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/determinanty-budowania-wizerunku-i-reputacji-wyzszej-uczelni-wobec-jej-interesariuszy/ |