PosıtIonıng In Chıldren’s Advertısıng In The Context Of The Consumer Culture Theory: A Semıologıcal Analysıs On “Koton Kıds” Advertısement Fılms / Tüketim Kültürü Teorisi Bağlamında Çocukların Reklamlarda Konumlandırılışı: “Koton Kids” Reklam Filmleri Üzerine Göstergebilimsel Bir İncele

At the present time, the consumption of goods and services has become an indicator which determines people’s place and state in society rather than meeting their basic needs. Through commercial, the awareness that an individual will have a privilege position in society is given; by the consumptio...

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Bibliographic Details
Main Author: Melek ERYENTÜ
Format: Article
Language:English
Published: Cyprus International University 2017-11-01
Series:Folklor/Edebiyat
Subjects:
Online Access:http://www.folkloredebiyat.org/Makaleler/1922796033_fe-91-2.pdf