Typology of clothing brand consumers based on purchase decision making style
Abstract: This study aims to segmenting customers of foreign brand clothing based on their purchase decision making style and And examining differences in different segments based on their purchase decision making style in terms of attitude toward marketing mix. The population of this study is custo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-07-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63434_71d0284c4348e085afe4f62541d37a02.pdf |