An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications

An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications

The introduction of mobile number portability (MNP) in the Nigerian telecommunications industry has brought a new challenge for mobile operators. This study investigates the use of Analytic Hierarchy Process (AHP) in customer retention decisions in the Nigerian telecommunication industry using a cro...

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Bibliographic Details
Main Authors: Adebiyi Sulaimon Olanrewaju, Oyatoye Emmanuel Olateju, Kuye Owolabi Lateef
Format: Article
Language:English
Published: Sciendo 2015-12-01
Series:International Journal of Management and Economics
Subjects:
analytic hierarchy process
mobile number portability
retention management
telecommunication
marketing strategies
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Online Access:https://doi.org/10.1515/ijme-2015-0035

Internet

https://doi.org/10.1515/ijme-2015-0035

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