Getting the word out: Neural correlates of enthusiastic message propagation

What happens in the mind of a person who first hears a potentially exciting idea? We examined the neural precursors of spreading ideas with enthusiasm, and dissect enthusiasm into component processes that can be identified through automated linguistic analysis, gestalt human ratings of combined lin...

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Bibliographic Details
Main Authors: Emily eFalk, Matthew Brook O'Donnell, Matthew D. Lieberman
Format: Article
Language:English
Published: Frontiers Media S.A. 2012-11-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2012.00313/full