WEB ANALYTICS COMBINED WITH EYE TRACKING FOR SUCCESSFUL USER EXPERIENCE DESIGN: A CASE STUDY
The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website. In the method, to create the mobile website design, data of various users and their behaviour were gathered a...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Polish Association for Knowledge Promotion
2016-12-01
|
Series: | Applied Computer Science |
Subjects: | |
Online Access: | http://acs.pollub.pl/pdf/v12n4/8.pdf |