Understanding the Mechanism of Social Attachment Role in Social Media: A Qualitative Analysis

Qualitative research method was used to explore the formation and development of the attachment relationship between users and social media in the process of using social media. Based on the attachment theory, this study selected three representative social media platforms, namely, TikTok, WeChat, a...

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Bibliographic Details
Main Authors: MaoSheng Yang, WenSong Zhang, Athapol Ruangkanjanases, Yue Zhang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.720880/full