Effective services promotion management in Far North (Russia)

The problem of the effective management of services promotion in the Far North (Russia) is topical due to the severe weather and climatic conditions and the high price barrier in this industry. The objective of the article is the analysis of consumer market characteristics and the formation of speci...

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Main Author:	Grabar Anna
Format:	Article
Language:	English
Published:	EDP Sciences 2017-01-01
Series:	SHS Web of Conferences
Online Access:	https://doi.org/10.1051/shsconf/20173501031

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spelling	doaj-1b6c7d0102c045a38110125eaee6c67f2021-02-02T01:19:09ZengEDP SciencesSHS Web of Conferences2261-24242017-01-01350103110.1051/shsconf/20173501031shsconf_icie2017_01031Effective services promotion management in Far North (Russia)Grabar Anna0Management and marketing department, Vyatka State UniversityThe problem of the effective management of services promotion in the Far North (Russia) is topical due to the severe weather and climatic conditions and the high price barrier in this industry. The objective of the article is the analysis of consumer market characteristics and the formation of specific recommendations on services promotion for the industries. Statistical methods and methods of analysis, synthesis, decomposition and expert assessments used in the study revealed the features of the consumer market. The article highlights the factors and patterns of communication services market functioning and its development dynamics. Specific recommendations on the actions in competitive market are given to the companies providing communications services.https://doi.org/10.1051/shsconf/20173501031
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Grabar Anna
spellingShingle	Grabar Anna Effective services promotion management in Far North (Russia) SHS Web of Conferences
author_facet	Grabar Anna
author_sort	Grabar Anna
title	Effective services promotion management in Far North (Russia)
title_short	Effective services promotion management in Far North (Russia)
title_full	Effective services promotion management in Far North (Russia)
title_fullStr	Effective services promotion management in Far North (Russia)
title_full_unstemmed	Effective services promotion management in Far North (Russia)
title_sort	effective services promotion management in far north (russia)
publisher	EDP Sciences
series	SHS Web of Conferences
issn	2261-2424
publishDate	2017-01-01
description	The problem of the effective management of services promotion in the Far North (Russia) is topical due to the severe weather and climatic conditions and the high price barrier in this industry. The objective of the article is the analysis of consumer market characteristics and the formation of specific recommendations on services promotion for the industries. Statistical methods and methods of analysis, synthesis, decomposition and expert assessments used in the study revealed the features of the consumer market. The article highlights the factors and patterns of communication services market functioning and its development dynamics. Specific recommendations on the actions in competitive market are given to the companies providing communications services.
url	https://doi.org/10.1051/shsconf/20173501031
work_keys_str_mv	AT grabaranna effectiveservicespromotionmanagementinfarnorthrussia
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Effective services promotion management in Far North (Russia)

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