Effective services promotion management in Far North (Russia)

The problem of the effective management of services promotion in the Far North (Russia) is topical due to the severe weather and climatic conditions and the high price barrier in this industry. The objective of the article is the analysis of consumer market characteristics and the formation of speci...

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Bibliographic Details
Main Author: Grabar Anna
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20173501031