Revisiting the South African Marketing Index
The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular considerat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1995-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/823 |