Competing for Tomorrow’s Customers: A View from the Future
This paper includes a compilation of the most important activities that marketers will need to perform in order to be competitive in the coming years. As changes occur and new competitive processes or practices are developed, practitioners often create acronyms that come into general use as a type o...
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| Format: | Article |
| Language: | English |
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Universidad de Guadalajara
2019-01-01
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| Series: | Mercados y Negocios |
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| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7360 |