How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan

Tourist destination image is important for strategic marketing and tourist choice. While many studies focus on images and their influencing factors, images are wrongly considered only for sale, compromising local authenticity and local life. With a critical review of development plans and the resul...

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Bibliographic Details
Main Authors: Tu Han-Chun, Su Shew-Jiuan
Format: Article
Language:English
Published: EDP Sciences 2014-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20141201019