Olive oil and the millennial generation in Chile. What do these consumers consider when buying this product?

Olive oil and the millennial generation in Chile. What do these consumers consider when buying this product?

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This study aimed to identify the attributes influencing the purchase decision process of the olive oil consumer belonging to "Millennials" in the Metropolitan Region, Chile. The method includes data collection from 408 people and a combination of factorial and cluster analysis. The re...

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Bibliographic Details
Main Authors: Marcos Mora, Berta Schnettler, Germán Lobos, Cristian Geldes, Sofía Boza, María del Carmen Lapo, Ruth Paz
Format: Article
Language:English
Published: Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo 2020-06-01
Series:Revista de la Facultad de Ciencias Agrarias
Subjects:
oil olive
consumer
segmentation
millennials
Chile
Online Access:http://intranetsid.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3509

Internet

http://intranetsid.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3509

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