From the corporate culture of national university to the global university: the case of the RUDN University

The relevance of the research is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international in...

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Bibliographic Details
Main Authors: Anna V. Glagoleva, Yuliya N. Zemskaya, Evgeniya A. Kuznetsova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2021-12-01
Series:RUDN Journal of Economics
Subjects:
Online Access:http://journals.rudn.ru/economics/article/viewFile/26014/19189