Persuasiveness of Statistics and Patients’ and Mothers’ Narratives in Human Papillomavirus Vaccine Recommendation Messages: A Randomized Controlled Study in Japan

Persuasiveness of Statistics and Patients’ and Mothers’ Narratives in Human Papillomavirus Vaccine Recommendation Messages: A Randomized Controlled Study in Japan

BackgroundThe human papillomavirus (HPV) vaccination percentage among age-eligible girls in Japan is only in the single digits. This signals the need for effective vaccine communication tactics. This study aimed to examine the influence of statistical data and narrative HPV vaccination recommendatio...

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Bibliographic Details
Main Authors: Tsuyoshi Okuhara, Hirono Ishikawa, Masafumi Okada, Mio Kato, Takahiro Kiuchi
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-04-01
Series:Frontiers in Public Health
Subjects:
human papillomavirus vaccination
anti-vaccination movement
narrative
persuasion
health communication
Online Access:http://journal.frontiersin.org/article/10.3389/fpubh.2018.00105/full

Internet

http://journal.frontiersin.org/article/10.3389/fpubh.2018.00105/full

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