The effect of brand value on economic growth: A multinational analysis
In the 21st century, the growth of each country's economy is now mostly influenced by the assets based on physical or non-physical grounds. These invisible assets are, as explained by various studies, supporting that they are one of the most important driving forces in the country's econom...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-01-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883418301153 |