The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
This study aims to analyze the influence of elements of social media marketing activity on consumer engagement and brand knowledge including brand awareness and image. This study used a quantitative method and purposive sampling technique on 250 respondents. The research was conducted on all Indones...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2021-08-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1314 |