Green Product Consumers Segmentation Using SelfOrganizing Maps in Iran

Green Product Consumers Segmentation Using SelfOrganizing Maps in Iran

This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. T...

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Bibliographic Details
Main Author:	Sina Siavash Moghaddam
Format:	Article
Language:	English
Published:	Islamic Azad University 2017-09-01
Series:	International Journal of Agricultural Management and Development
Subjects:	green product Green Consumer Behavior market segmentation self-organizing maps
Online Access:	http://ijamad.iaurasht.ac.ir/article_531541_27bebf968d32affaaf84c0858e497bfe.pdf

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