Green Product Consumers Segmentation Using SelfOrganizing Maps in Iran
This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. T...
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| Format: | Article |
| Language: | English |
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Islamic Azad University
2017-09-01
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| Series: | International Journal of Agricultural Management and Development |
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| Online Access: | http://ijamad.iaurasht.ac.ir/article_531541_27bebf968d32affaaf84c0858e497bfe.pdf |