Online sales funnel as an analytical tool for business efficiency management
The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of rest...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2019-09-01
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| Series: | Управление |
| Subjects: | |
| Online Access: | https://upravlenie.guu.ru/jour/article/view/218 |