Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

This research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six...

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Bibliographic Details
Main Authors: Zoran Milosevic, Marina Vukotic, Dusan Stupar
Format: Article
Language:English
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy 2018-07-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Online Access:http://www.jaspe.ac.me/clanci/JASPE_July_2018_Milosevic_159-164.pdf