Fashion, cooperation, and social interactions.

Fashion plays such a crucial rule in the evolution of culture and society that it is regarded as a second nature to the human being. Also, its impact on economy is quite nontrivial. On what is fashionable, interestingly, there are two viewpoints that are both extremely widespread but almost opposite...

Full description

Bibliographic Details
Main Authors: Zhigang Cao, Haoyu Gao, Xinglong Qu, Mingmin Yang, Xiaoguang Yang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3561397?pdf=render