Retorical figures in advertising language
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers t...
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| Format: | Article |
| Language: | English |
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Institute of Ethnography, SASA, Belgrade
2012-01-01
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| Series: | Glasnik Etnografskog Instituta SANU |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0350-0861/2012/0350-08611202073R.pdf |