Social responsibility in e-commerce: Reflection on customer's satisfaction and loyalty in internet promotion of tourist services
The aim of this paper is to determine, based on theoretical and empirical research, whether and to what extent the application of the social responsibility concept in e-commerce and marketing affects the satisfaction and loyalty of customers opting for on-line purchase. The main task is to use the c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2015-01-01
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| Series: | Industrija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731502073M.pdf |