Organization's profitable business conduct as the outcome of advancing competitiveness by the CRM concept
In the contemporary business environment, the establishment of long-term sustainable customer relations represents one of the basic parameters of an organization's successful business conduct. As a response to growing and changing customer demands, there originates a strategy of customer relati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2018/0350-21201840033M.pdf |