MARKETING AND INNOVATION IN ENVIRONMENT BANKING FINANCIAL - REQUIREMENTS IN A KNOWLEDGE-BASED SOCIETY AND TECHNOLOGY

MARKETING AND INNOVATION IN ENVIRONMENT BANKING FINANCIAL - REQUIREMENTS IN A KNOWLEDGE-BASED SOCIETY AND TECHNOLOGY

In the context of knowledge-based economy and society has acquired a connotation marketing role vital for all fields. Evolution of social, cultural, political and economic, information, design and conduct of marketing activities contribute to increasing the efficiency of any institution. Evolutio...

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Bibliographic Details
Main Author: MIRCEA VALERIA ARINA
Format: Article
Language:English
Published: Academica Brâncuşi 2015-04-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
marketing
innovation
banks
products
services
consumers
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2015-02/40_MIrcea%20Valeria.pdf

Internet

http://www.utgjiu.ro/revista/ec/pdf/2015-02/40_MIrcea%20Valeria.pdf

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