The Influence of Travel Expectation Theory on RV Travel Consumption Decision

With the improvement of people’s quality of life, driven by consumer demand such as “self-drive tour” and “RV travel”, the RV market in China is growing rapidly. The development of RV camp service is related to the satisfaction and development degree of RV travel. Based on expectancy theory, this pa...

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Bibliographic Details
Main Authors: Xuefeng Yang, Zhenggang Gao, Li Ma, Qiang Wang, Xusheng Liu, Shuo Xu
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01094.pdf