Social media as an effective tool for creating and building an employer brand
Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company. The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2013-03-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/social-media-as-an-effective-tool-for-creating-and-building-an-employer-brand/ |