Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
This paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Colima
2016-02-01
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| Series: | Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico |
| Subjects: | |
| Online Access: | http://revistasacademicas.ucol.mx/index.php/portes/article/view/407 |