The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy
Previous studies on luxury consumption demonstrated that men spend large sums of money on luxury brands to signal their mate value to women and, thus, increase their reproductive success. Although women also spend copious amounts of money on luxuries, research focusing on women's motives for lu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-07-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/147470491401200306 |