Does it Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach

Does it Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach

This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and...

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Bibliographic Details
Main Authors: Farzana Quoquab, Azila Jaini, Jihad Mohammad
Format: Article
Language:English
Published: MDPI AG 2020-07-01
Series:International Journal of Environmental Research and Public Health
Subjects:
green purchase behavior
value orientation
gender
pro-environmental belief
personal norm
cosmetics industry
Online Access:https://www.mdpi.com/1660-4601/17/14/5258

Internet

https://www.mdpi.com/1660-4601/17/14/5258

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