Investigating the moderating role of intercultural factors on consumer cross-shopping behavior
The concept of prejudice has become increasingly important to scientific thinking about relations between groups. Yet, despite extensive research, little is known about how prejudice affects consumer buying behavior, especially regarding activities that involve purchasing products and services there...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2020-03-01
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| Series: | International Journal of Research In Business and Social Science |
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| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/641 |