Matching Behavior as a Tradeoff Between Reward Maximization and Demands on Neural Computation [version 2; referees: 2 approved]
When faced with a choice, humans and animals commonly distribute their behavior in proportion to the frequency of payoff of each option. Such behavior is referred to as matching and has been captured by the matching law. However, matching is not a general law of economic choice. Matching in its stri...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
F1000 Research Ltd
2015-10-01
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Series: | F1000Research |
Subjects: | |
Online Access: | http://f1000research.com/articles/4-147/v2 |