Matching Behavior as a Tradeoff Between Reward Maximization and Demands on Neural Computation [version 2; referees: 2 approved]

When faced with a choice, humans and animals commonly distribute their behavior in proportion to the frequency of payoff of each option. Such behavior is referred to as matching and has been captured by the matching law. However, matching is not a general law of economic choice. Matching in its stri...

Full description

Bibliographic Details
Main Authors: Jan Kubanek, Lawrence H. Snyder
Format: Article
Language:English
Published: F1000 Research Ltd 2015-10-01
Series:F1000Research
Subjects:
Online Access:http://f1000research.com/articles/4-147/v2