Impact of scarcity on consumer behavior
This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The di...
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| Format: | Article |
| Language: | English |
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Zhytomyr State Technological University
2016-09-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
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| Online Access: | http://ven.ztu.edu.ua/article/view/79528 |