Impact of scarcity on consumer behavior

Impact of scarcity on consumer behavior

This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The di...

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Bibliographic Details
Main Author: T.U. Kulakovsky
Format: Article
Language:English
Published: Zhytomyr State Technological University 2016-09-01
Series:Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki
Subjects:
demand for goods
scarcity of goods
economic theory
reactance theory
commodity theory
Rational choice theory
rational man
economics
psychological science
price
quality
manipulation
freedom
Online Access:http://ven.ztu.edu.ua/article/view/79528

Internet

http://ven.ztu.edu.ua/article/view/79528

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