Companies on Facebook and Twitter. Current situation and communication strategies
Introduction. Given their influence, companies are being forced to integrate social networks in their communication strategies. Objectives. This article aims to provide an overview of the use of Facebook and Twitter by the main commercial brands in Spain and to analyse the communication strategies o...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2013-10-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.revistalatinacs.org/068/paper/996_Bilbao/30_Dasilvaen.html |