Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning lifestyle se...
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| Format: | Article |
| Language: | Spanish |
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Elsevier
2021-09-01
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| Series: | European Research on Management and Business Economics |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883421000140 |