Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-drive...
Main Authors: | Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon |
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Format: | Article |
Language: | English |
Published: |
Universidad Alberto Hurtado
2017-04-01
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Series: | Journal of Technology Management & Innovation |
Subjects: | |
Online Access: | https://www.jotmi.org/index.php/GT/article/view/2138 |
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