Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation

The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-drive...

Full description

Bibliographic Details
Main Authors: Antonio Batocchio, Vinicius Luiz Ferraz Minatogawa, Rosley Anholon
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2017-04-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/2138