A comparative Kano analysis on customer satisfaction based on customer and employment perspectives

These days, there is a tight competition among business units and all production units or service businesses attempt to use different techniques to increase their market shares. In such environment, customer normally says the last word, in fact, customer plays an important role and in many organizat...

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Bibliographic Details
Main Authors: Sakineh Noorinasab, Mohammad Hemati
Format: Article
Language:English
Published: Growing Science 2012-08-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol2/msl_2012_103.pdf