ANALISIS ELEMEN-ELEMEN BRAND EQUITY TOKO SWALAYAN DI MAGELANG
This research attems to identity and analyze elemen-elemen of brand equity that cover brand awarness, brand association, perceived quality and brand loyalty Armada Swalayan. Procedure judgment sampling used to explore for 100 responden and than analized by descrpting trough grafik, tabulation, mean...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Magelang
2016-04-01
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| Series: | Jurnal Analisis Bisnis Ekonomi |
| Online Access: | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/565 |