Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina
The aim of this paper is to introduce one of the classical sociological research conducted by Paul F. Lazarsfeld and Elihu Katz in the city of Decatur (Illinois) in the Midwest of United States in 1955. The subject of the research was nonformal everyday interpersonal influence in areas of marketing,...
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| Format: | Article |
| Language: | ces |
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Karolinum Press
2016-06-01
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| Series: | Historicka Sociologie |
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| Online Access: | http://www.karolinum.cz/doi/10.14712/23363525.2015.4 |