An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
E-commerce becomes a cornerstone for many businesses over the recent years. Align with e-commerce activities, the marketing communication through online media plays a major role in achieving competitive advantageous. E-mail advertising in this context offers a cost effective, direct and reciprocal m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2012-07-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/214/pdf |