The Contribution of Public Relations to Organizational Decision Making: Insights from the Literature

The purpose of this paper is to clarify the contribution of public relations practitioners to organizational decision making and, in particular, how this has been seen in peerreviewed journals over the last 10 years. After a literature search, 38 articles originating from 26 different journals we...

Full description

Bibliographic Details
Main Authors: Markus Mykkänen, Marita Vos
Format: Article
Language:English
Published: Insitute for Public Relations 2015-07-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n02MykkanenVos.pdf