Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
The Spanish wine sector has undergone a series of changes in the last decades, particularly due to the decreasing domestic demand and the growing international competence. Consequently, Spanish wineries have had to adapt to this new situation by adopting new marketing policies. The aim of this study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat de Barcelona
2018-12-01
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| Series: | Journal of Evolutionary Studies in Business |
| Subjects: | |
| Online Access: | http://revistes.ub.edu/index.php/JESB/article/view/22715 |