STRATEGIES FOR SUCCESSFUL ENTRY OF BANDUNG CREATIVE SMES IN FOREIGN MARKET (CASE STUDY: LITTLE BANDUNG IN KOREA)

STRATEGIES FOR SUCCESSFUL ENTRY OF BANDUNG CREATIVE SMES IN FOREIGN MARKET (CASE STUDY: LITTLE BANDUNG IN KOREA)

Little Bandung is a concept to help Bandung creative SMEs to enter foreign market. This study aims to understand obstacles, motivation, expectation and strategies in preparing Bandung SMEs in international environment. This research used qualitative and quantitative method to collect data by intervi...

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Bibliographic Details
Main Author: Novika Candra Astuti
Format: Article
Language:English
Published: Universitas Udayana 2018-02-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Online Access:https://ojs.unud.ac.id/index.php/jmbk/article/view/31650

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