STRATEGIES FOR SUCCESSFUL ENTRY OF BANDUNG CREATIVE SMES IN FOREIGN MARKET (CASE STUDY: LITTLE BANDUNG IN KOREA)
Little Bandung is a concept to help Bandung creative SMEs to enter foreign market. This study aims to understand obstacles, motivation, expectation and strategies in preparing Bandung SMEs in international environment. This research used qualitative and quantitative method to collect data by intervi...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2018-02-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/31650 |